Nicola Gill’s article about downshifting duly appeared in The Times last week, with a great picture of Jo taken by Phil Tragen. The article’s attention was perhaps a little on the potential for difficulties following a major life swap – but we are here to remind you that there a many thousands of people who have downshifted to a happier, more fulfilled and satisfying way of life. Some of them have spent time with us on a Stepping Off weekend to maximise their chances of avoiding the pitfalls! If you want to read about some of the joys of downshifting, Saturday’s Guardian featured Kim Stoddart “I swapped a £60,000 lifestyle for £16,000 – amd I’m happier.”
Below is the text from Nicola Gill’s article:
THE TIMES I Monday May 9 2011

Jo Hampson from the Times, picture taken by Phil Tragen
LIFE
Rat race or chicken run?
Many of us dream of a simpler
life — especially after a holiday.
But downshifting isn’t always
a good move, says Nicola Gill
Life changer:
Jo Hampson runs
courses to help people
to decide whether
downshifting is
right for them
In the rat race, lots of us rats have
the occasional downshifting
fantasy. How wonderful it would
be to say goodbye to commuting,
crazy hours and irascible bosses.
To never eat another reheat. We
may not be sure exactly what we’d
do, but surely it would be better
than the pressure ofthe daily grind.
Latest results from the national
Labour Force Survey indicate that an
estimated 435,000 people in Great
Britain suffer from stress caused, or
made worse, by work. In 2009-10, an
estimated 9.8 million working days were
lost through work-related stress, so
perhaps it’s not surprising that we crave
the good life, especially after a long Bank
Holiday break. But is everyone who
downshifts really living in a stress-free
nirvana? Jo Hampson, herself a
downshifter, has written the book Life
Swap and runs Stepping Off, which
offers advice and courses to help people
to decide whether downshifting is right
for them. She says: “Embarking on this
sort of life change is momentous, yet
people do it without really thinking it
through. For every happy story of people
successfully downshifting, there is a
sorrier tale of those who get it wrong.”
Tom Green was one downshifter who
found the dream and the reality very far
apart. When he was made redundant
from his job in marketing, he knew
exactly what he wanted to do. “l guess
everyone who enjoys photography as a ··
hobby must have fantasised about doing
it for a living. So, armed with my
redundancy cheque, I marched into a
camera shop and came out with an
expensive camera, two lenses, studio
lighting, reflectors, flashes and memory
cards.” He decided to specialise in
wedding photography and childrens
portraits. “I’d heard that photographers
can charge upwards of £2,000 per
wedding. Two grand for a day’s work – I
wouldn’t even need to suffer for my art.”
However, he soon realised that it
wasn’t quite like that. There was loads of
work and expense before a wedding -
marketing and advertising, sussing out
wedding venues, meetings with couples,
expensive sample albums. Then there
was the editing, uploading of proofs to
web galleries and creating albums. His
hourly income was roughly the
minimum wage. “And it was such hard
work. I would get through three shirts
per wedding – each soaked through
with sweat in minutes lugging heavy
camera gear around after drunken
guests. “This tale comes as no surprise to
Hampson. “Do not be under any
illusions,” she says. “You will work .
harder when you work for yourself than
you have ever worked for anyone else.”
Green agrees. “Most of the time it was
just bloody stressful. What if my car
broke down on the way to the wedding?
What if l was ill? I was one faulty memory
card away from blowing everything. You
can’t ask the bride to walk up the aisle
again because you missed it.”
Green decided to concentrate on
family portrait photography. He had a
thousand postcards printed up and
waited for the phone to ring. He got two
calls, one of which he suspects was from
a rival photographer keen to get a
handle on his pricing. There wasn’t a
single booking. “That hurt. l was from a
marketing background, remember?
He got work eventually; friends to
start with, then word of mouth. But he
has grown to hate it. “Surly children who
don’t want to be photographed. Parents
who look down their noses at me.
Sometimes I want to scream, ‘l used to
have a better job than you’. But what’s
the point? The obvious response would
be, ‘Why are you doing this then?’ l don’t
have an answer for that any more.”
Even downshifters who are less
disappointed wouldn’t suggest that it’s
easy. Ali Mitchell, who used to run
pubs and restaurants, and is now a
kinesiologist, says: “lt was a massive leap
of faith. I had a mortgage and bills but no
regular income. I’m not sure I could
have done this if I’d had dependants. It’s
been scary enough with it just being me.”
A loss of status is a problem for many.
As John Hawkes, who ran a software
business before becoming a full-time
dad, puts it: “A colossal amount of
identity is wrapped up in what you
do. It’s one ofthe first things people
ask when they meet you, and they
respond to you totally differently
according to the answer.”
Tania Collins, who also became a
full-time parent after giving up an
executive position at Atlantic Records,
echoes this sentiment. “You don’t feel as
valuable as you used to. And not just in
financial terms but social ones, too.”
For others, the day-to-day reality
of running your own business is a
problem. Charles Meynell was a foreign
affairs journalist who frequently
worked in war zones. Hee’s now a tree
surgeon and forester.
“I’d started the business because
I’m passionate about trees,” he says.
“They’d been a hobby of mine since I
was a child. What I hadn’t taken into
account is that I have almost zero
appetite for running a business. I’m not
interested in the conventional mantras
- growth and bottom line. I found
things such as personnel problems and
admin tiresome and dealing with
banks and trying to get funding was a
real hassle.”
Many couples dream of running a
business together but this has its
own pitfalls. Hampson warns:
“You need a strong relationship to
withstand the stresses and strains.”
Lots of people who work from home
will empathise with the grumbles of
Sarah Campbell, a freelance art director.
“I miss the support staff you get working
in an office – the IT guy to help when
the printer is playing up. Also the
company. Sometimes I’ll go to the park
and stroke a dog, just as a ruse to talk to
the owner.”
Carol Deacon left a high-flying career
in advertising to start a cake-making
business. Her sense of isolation was
exacerbated by having moved to the
country. Hampson says: “The lure of the
country idyll may be strong —the idea
often comes to people when they’re on
holiday. But country life can be really
tough. Nothing is round the corner,
public transport may be scarce and
everybody knows your business. The
‘natives’ can be hostile.”
Deacon also discovered that not
everyone she came across in the world
of cakes was sugary sweet. “Some of my
customers were just as much trouble
as corporate clients had been in my
advertising days. One guy got quite
annoyed when I refused to put an illegal
substance in a cake. He thought it would
be ‘great fun to see granny off her face’.
Then there were the stressed-out
Bridezillas who would constantly be on
the phone with ideas and amendments.
They’d arrive to view the cake with a
whole load of people who all had
different opinions.”
Pricing was another thorny area.
“Someone would come in with a design.
l’d give them a price. And they’d say, ‘But
Tesco does cakes for £5’. It’s not often in
today’s world you have something
hand-crafted. lt’s impossible to charge
realistically. If you charged a decent
hourly rate, some cakes would cost a
ridiculous amount.”
Then there were the health and safety
inspections and all the admin. “l was
working very long hours for a pitiful
hourly rate.” Luckily, her business has
been a success and she has a new book
out this month called Fabulous Party
Cakes and Cupcakes (Tuttle). But even
now it’s not all plain sailing.”I recently
made a cake for a couple ·— Pete and
Christine – with large ornate icing
initials ‘P’ and ‘C’ on top. I arrived with
the cake and nearly dropped it with
shock. A huge banner over the door
proclaimed, ‘Congratulations Pete and
Laura’. It turned out that Pete and
Laura had been married at the venue
the day before and the banner hadn’t
been taken down.”
I ask her if she’s less stressed now
than she was in her advertising days.
“You just have to accept that stress is
part of day-to-day life. The grass is not
always greener. It’s just a different
shade of green,” she says.